George Tarnopolsky

George Tarnopolsky is an accomplished professional in programmatic media, currently serving as the VP, Programmatic Discipline Lead at Good Apple since January 2023, where responsibilities include leading programmatic media buying for the healthcare and retail sectors. Prior to this role, George held the position of VP, Programmatic Enablement at GroundTruth, focusing on integrating solutions within leading demand-side platforms. George previously served as SVP, Head of Programmatic Media at CMI Media Group, where a prominent healthcare programmatic media buying practice was established, enhancing agency growth. Throughout a diverse career, George has developed significant expertise in programmatic strategy and operations, with notable roles at Adelphic, Merkle, Xandr, Google, and Razorfish. Educational credentials include a Bachelor of Science in Applied Economics & Management from Cornell University and an Executive MBA from the Quantic School of Business and Technology.