Good Business Lab
Udit Kalra is a marketing professional with extensive experience in various roles across multiple organizations. Currently serving as a Marketing Associate at Good Business Lab since June 2023, Udit has also worked as a Marketing Consultant for multiple organizations since October 2020, focusing on business intelligence and growth strategies for startups. Udit co-founded Blockrise, where the mission was to transform real estate investments using data-driven insights. Previously, Udit held significant positions at AIESEC India, including National Head of B2C Operations and Head of Community Management, and played a key role in marketing and community initiatives. Udit's journey began at AIESEC in Delhi IIT, where responsibilities included managing marketing activities and customer experience. Additionally, Udit co-founded Paisafy, a financial services platform aimed at improving access in rural areas. Udit holds a Bachelor of Management Studies from Ramanujan College, University of Delhi.
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Good Business Lab
We design, test, and scale programs using rigorous research methods, that align worker wellbeing with business interests. We work across a worker's employment journey from unlocking female labor to closing the skill gap, improving job quality, and improving health conditions. Businesses, because of their scale, hold immense potential to drive social change, while staying true to their principles. However, narratives that reduce the business of business to business, as seen traditionally, foster conventional rather than innovative ways of doing business. For instance, they seclude investment in worker wellbeing programs as mere philanthropy. And while worker wellbeing programs are plenty, they aren’t achieving the scale they should. This is because there is not enough research backing the return on investment they generate for businesses. We are working to solve such problems. We want to break the limited notion of business and help scale impactful worker wellbeing programs, through rigorous research. Because that, we believe, is the future of business – good business.