Melissa Costa

Melissa Costa is a seasoned marketing professional with extensive experience in brand strategy and marketing management. Currently serving as the Senior Manager of Marketing for the Americas at Oribe Hair Care since December 2022, Melissa is responsible for designing and implementing marketing strategies to enhance brand awareness across E-Commerce and Prestige Retail channels. Prior to this, Melissa operated as a Brand Strategy Consultant from January 2019 to November 2022, focusing on brand storytelling and lifecycle acquisition strategies for e-commerce initiatives. Melissa's experience also includes leading luxury brand marketing at Zappos Family of Companies, where brand awareness was a primary metric, and directing national strategic marketing campaigns as a Senior Brand Marketing Manager at New Media Strategies. Beginning a career at AOL as a Senior Account Manager, Melissa has developed a strong foundation in partnerships and marketing initiatives. Melissa holds a Bachelor's degree in Journalism from Radford University.