LW

Laura Wildish

Marketing Director at Good Energy

Laura Wildish has a diverse work experience in marketing and management roles. Laura started their career at WHSmith in 2008 as a Senior Instore Marketing Exec and progressively moved up to become a Marketing Manager, overseeing events, tactical promotions, and advertising. Laura also served as the Head of Tactical Promotions & Advertising, where they managed all budgeting, forecasting, and third-party partnerships.

In 2018, Laura joined Good Energy as a Customer Content & Retention Manager, where they focused on creating and delivering communication strategies and customer journey experiences. Laura then became a Marketing Campaign Manager, responsible for developing multi-channel integrated marketing campaigns using customer insight and data.

Currently, Laura holds the position of Head of Marketing at Good Energy, where they have strategic ownership of marketing campaigns and leads a team in acquiring and retaining customers across a wide range of energy products.

Throughout their career, Laura has demonstrated their passion for delivering clear and relevant communications, managing budgets, and successfully implementing marketing strategies.

Laura Wildish has completed a Marketing Week Mini MBA with Mark Ritson, specializing in Marketing. Laura also completed a Marketing Week Mini MBA with Mark Ritson, with a focus on Brand. Additionally, they are currently pursuing a TV Masters from Thinkbox. Laura also obtained a level 2 certification in Inclusivity in the workplace from Wiltshire College & University Centre.

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