Kaylee Wilmovsky

Kaylee Wilmovsky is an accomplished marketing professional specializing in digital performance and user acquisition within the gaming and fragrance industries. Currently serving as the Director of Digital Performance Marketing at Underdog since August 2025, Kaylee previously held the position of Sr. Manager, User Acquisition - Mobile at 2K and Marketing Manager for User Acquisition at Warner Bros. Games. At Warner Bros. Games, significant contributions were made to the growth of various high-profile titles, including Mortal Kombat and Hogwarts Legacy, focusing on audience segmentation, experimentation, and go-to-market strategy. Earlier roles at Henry Rose and as a Digital Marketing Consultant concentrated on marketing budget management and achieving notable success across campaigns. Kaylee holds a Bachelor of Business Administration in Marketing from USC Marshall School of Business and a Bachelor's degree in Biochemistry and Molecular Biology from the University of California, Berkeley.