Ricardo Hernandez

Ricardo Hernandez is an experienced marketing copywriter with a robust background in creating user-focused content across various channels. Currently serving as a Marketing Copywriter at Good Inside since September 2025, Ricardo previously held positions such as Senior Copywriter at Carta, where responsibilities included crafting strategic copy for B2B audiences and collaborating on multi-channel marketing efforts. Additional experience includes roles as Global Brand Copywriter at WeWork, Copywriter at Shutterstock, and Content & Editorial Lead at MAZ Systems Inc., demonstrating expertise in both B2B and B2C messaging. Ricardo began a career in customer service as Head of Customer Success at Bonobos and has a strong foundation in human capital strategy from a role at the Human Capital Institute. Holding a Bachelor's degree in Marketing and Professional Selling from the University of Central Florida and further education at the School of Visual Arts, Ricardo combines creative and analytical skills to enhance brand communication and engagement.