Good Karma Brands
Brian W. is a seasoned digital marketing professional with extensive experience in the media and advertising sectors. Currently serving as a Sr. ESPN Digital Marketing Consultant at Good Karma Brands since January 2024, Brian specializes in publisher-direct digital advertising and fosters partnerships through managed service and programmatic ad campaigns for mid-market brands and agencies. Prior experience includes a 14-year tenure at Cox Media, where roles ranged from National Sales Manager, overseeing national sales strategies and revenue goals for key markets, to Business Development Consultant, achieving significant client relationship growth. Earlier career highlights include positions at Belo and Acme Communications, focusing on account growth and new business development. Brian holds a Bachelor’s degree in Television - Marketing from Southern Illinois University, Carbondale.
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Good Karma Brands
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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him. While Good Karma Brands began as a broadcasting company, over the years it evolved into a media and marketing company with expertise in leveraging the power of sports and local news to build brands through audio, digital, events, and TV. We are fueled by the desire to do things differently, align with premium brands and offer customized solutions and exceptional experience for our fans, partners, and teammates. GKB partners with ESPN in three capacities: with audio through ESPN affiliated radio stations in Beaver Dam, Chicago, Cleveland, Los Angeles, Madison, Milwaukee, New York City, and West Palm Beach; with events through the operation of all local Florida-based college football bowl games; and with digital assets by through offering local brands the ability to leverage the reach and credibility of ESPN with geotargeted advertising solutions on ESPN’s digital platforms which include ESPN.com and the ESPN app. GKB’s other audio assets include Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, Wis. The brand also owns the Tundra Trio hospitality houses in Green Bay, WI, where private tailgates and other events are hosted. For more information, please visit www.goodkarmabrands.com.