Desha Runnels

DeSha Runnels is currently the ESPN LA Director of Play-by-Play and Local Brands Sales at Good Karma Brands, a position held since January 2024, overseeing the sales team and revenue generation for local programming and major sports teams in Los Angeles. Runnels previously served as a Play-by-Play Sales Manager at ESPN LA, focusing on marketing and community engagement within Southern California's sports landscape. Additional experience includes roles such as National Sales Director at Edge Team Sports, Sales Business Development at Silver Tribe Media, and Vice President of Business Development at Ad Results Media. Runnels has also held significant positions at Volta Charging, AT&T Entertainment Group, DIRECTV, and USC Sports Properties. In academia, Runnels contributes as an Advisory Board Member for the University of San Francisco's Sport Management Master's Program, aiding in fundraising and scholarship support. Educational qualifications include an MA in Sport Management from the University of San Francisco and a Bachelor's in Rhetoric and Communication from UC Davis.