Good Karma Brands
Jason Barresi has extensive experience in the media industry. Jason is currently working as the Director of Agency Partnerships at ESPN Digital/Good Karma Brands, a position they started in March 2023. Prior to this, they served as the Director of Platform at Ampersand from January 2022 to March 2023. Before that, they were the Director of Sales at Ampersand from December 2018 to January 2022. Jason also worked at NCC Media as a Sales Manager from October 2013 to December 2018 and as an Account Executive from August 2010 to October 2013. Earlier in their career, they were a Financial Specialist at Wells Fargo from November 2007 to August 2010. Jason also worked as an Account Executive at Fox Stations Sales Inc from January 2007 to November 2007 and at CoxReps from May 2001 to January 2007.
Jason Barresi has a Bachelor's degree in Mass Communication/Media Studies from Ithaca College, which they obtained between 1997 and 2001. Additionally, they have obtained the IAB Digital Media Sales Certification from the IAB in September 2019.
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Good Karma Brands
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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him. While Good Karma Brands began as a broadcasting company, over the years it evolved into a media and marketing company with expertise in leveraging the power of sports and local news to build brands through audio, digital, events, and TV. We are fueled by the desire to do things differently, align with premium brands and offer customized solutions and exceptional experience for our fans, partners, and teammates. GKB partners with ESPN in three capacities: with audio through ESPN affiliated radio stations in Beaver Dam, Chicago, Cleveland, Los Angeles, Madison, Milwaukee, New York City, and West Palm Beach; with events through the operation of all local Florida-based college football bowl games; and with digital assets by through offering local brands the ability to leverage the reach and credibility of ESPN with geotargeted advertising solutions on ESPN’s digital platforms which include ESPN.com and the ESPN app. GKB’s other audio assets include Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, Wis. The brand also owns the Tundra Trio hospitality houses in Green Bay, WI, where private tailgates and other events are hosted. For more information, please visit www.goodkarmabrands.com.