Good Karma Brands
Shane Blackman is an experienced professional in the sports marketing industry, currently serving as the Director of Partner Relationships at Good Karma Brands since July 2010. In this role, Shane focuses on providing local, regional, and national sports marketing solutions through various ESPN platforms, while also overseeing high-end client entertainment and events. Prior to this, Shane held positions as General Manager and Sports Marketing Consultant at Good Karma Brands - ESPN Milwaukee, contributing to a premier partner experience in Wisconsin. With a background in sales leadership from Schroeder Solutions and experience as an Account Manager at Wyeth Pharmaceuticals, Shane also has a history of managing teams at WorldCom. Educational qualifications include a Bachelor of Science in Marketing with an emphasis on sales and promotion from the University of Wisconsin-La Crosse.
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Good Karma Brands
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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him. While Good Karma Brands began as a broadcasting company, over the years it evolved into a media and marketing company with expertise in leveraging the power of sports and local news to build brands through audio, digital, events, and TV. We are fueled by the desire to do things differently, align with premium brands and offer customized solutions and exceptional experience for our fans, partners, and teammates. GKB partners with ESPN in three capacities: with audio through ESPN affiliated radio stations in Beaver Dam, Chicago, Cleveland, Los Angeles, Madison, Milwaukee, New York City, and West Palm Beach; with events through the operation of all local Florida-based college football bowl games; and with digital assets by through offering local brands the ability to leverage the reach and credibility of ESPN with geotargeted advertising solutions on ESPN’s digital platforms which include ESPN.com and the ESPN app. GKB’s other audio assets include Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, Wis. The brand also owns the Tundra Trio hospitality houses in Green Bay, WI, where private tailgates and other events are hosted. For more information, please visit www.goodkarmabrands.com.