Good Karma Brands
Steve Scaffidi has extensive experience in media and public relations, currently serving as a Radio Show Host at Good Karma Brands since February 2017. Prior to that, Steve was the Owner of Marketpoint Media, a point-of-contact marketing firm, from July 2013 to February 2022, and held the position of Account Executive at Leonard & Finco Public Relations from May 2013 to February 2017. Steve's public service includes a role as Mayor of Oak Creek from 2012 to 2017 and as Common Council President. Earlier career highlights include various management positions at Nielsen Company from 1995 to 2012, where Steve gained recognition for excellence in field operations. Educational achievements encompass a BA in Mass Communication from the University of Wisconsin-Milwaukee and ongoing studies in Media Studies.
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Good Karma Brands
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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him. While Good Karma Brands began as a broadcasting company, over the years it evolved into a media and marketing company with expertise in leveraging the power of sports and local news to build brands through audio, digital, events, and TV. We are fueled by the desire to do things differently, align with premium brands and offer customized solutions and exceptional experience for our fans, partners, and teammates. GKB partners with ESPN in three capacities: with audio through ESPN affiliated radio stations in Beaver Dam, Chicago, Cleveland, Los Angeles, Madison, Milwaukee, New York City, and West Palm Beach; with events through the operation of all local Florida-based college football bowl games; and with digital assets by through offering local brands the ability to leverage the reach and credibility of ESPN with geotargeted advertising solutions on ESPN’s digital platforms which include ESPN.com and the ESPN app. GKB’s other audio assets include Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, Wis. The brand also owns the Tundra Trio hospitality houses in Green Bay, WI, where private tailgates and other events are hosted. For more information, please visit www.goodkarmabrands.com.