Steve Sadoff

Steve Sadoff is the current Co-Founder & CEO at GoodCap Pharmaceuticals. Before their current position, they were the Chief Operating Officer at SheCann Cannabis Inc from May 2019 to May 2020. From February 2018 to April 2019, they were the Head of Marketing at Fleurish Cannabis Inc. Steve was also the Director of Marketing at Jamieson Laboratories from November 2014 to October 2017. Prior to that, they were a Senior Brand Manager at Novartis Consumer Health from January 2014 to November 2014. Steve Sadoff began their career as a Senior National Marketing Manager - Bud Light at Labatt Breweries of Canada from January 2012 to January 2014. Steve then went on to be a Global Brand Manager at Bacardi Global Brands Limited from August 2006 to December 2011.

Steve Sadoff has a Honours Bachelor of Business Administration from Wilfrid Laurier University.

Some direct reports include Darryl Hudson - Co-Founder & Chief Innovation Officer, Ralph Landau - Chief Science Officer.