Jim Bonfield

Solutions Architect, III at GoodLeap

Jim Bonfield has a diverse work experience in various industries. Jim is currently working as a Solutions Architect III at GoodLeap LLC, a sustainable home solutions marketplace. In their role, they provide point-of-sale technology for professionals serving homeowners looking to upgrade their homes with sustainable products.

Prior to that, Jim worked as the Chief Innovation & Marketing Officer at CREtelligent from 2020 to 2022, where they were responsible for leading innovation and marketing strategies. Jim also served as the Director of Innovation at Luxer One from 2019 to 2020, focusing on driving innovation initiatives.

Before their time at Luxer One, they worked as the Chief Marketing Officer, Products & Innovation at SalonGuys from 2018 to 2019. Their responsibilities included developing a digital marketing agency and working with beauty advocates and social media influencers.

Jim has also had entrepreneurial experiences, having founded SpeakLocal.com in 2015. Prior to that, they served as the Senior Vice President, Product & Market Innovation at CustomerLink from 2009 to 2015, where they played a significant role in the company's success and its acquisition by Intuit.

In addition, Jim has had advisory roles at California State University, Sacramento, where they helped develop a sales and marketing certification program, and at the University of California, Davis, where they mentored MBA students in an entrepreneurial competition called "Big Bang!"

Earlier in their career, Jim worked as the Vice President Marketing Products Division at TeleDirect Communications, where they led the development and launch of a new product. Jim also served as the Interactive Media Director at Mering (now The Shipyard), where they developed online marketing strategies for national and multinational clients.

Overall, Jim Bonfield has a strong background in marketing, innovation, entrepreneurship, and product development across various industries.

Jim Bonfield obtained their Certified Business Analyst (CBA) degree from California State University-Sacramento in May 2013. Jim pursued a field of study in Business Analysis and Product Creation Management, General. Their education at California State University-Sacramento lasted from 2013 to 2016.

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