Shelley Davidson

Shelley Davidson is an experienced professional with a strong background in strategy, marketing, and insights across diverse sectors. Currently serving as a Senior Category Manager at Goodman Fielder since March 2024 and as Director at Avantex Australasia Pty Ltd since December 2019, Shelley has previously held key positions including Marketing Planning Manager at Hort Innovation, Strategy and Planning Director at Lion, and Strategy Planning Manager at Charles Sturt University. Notable experience includes leadership roles at Diageo, where Shelley managed cross-functional insights teams and directed market strategies. Shelley holds a Master's degree in International Business and a Bachelor's degree in Marketing from the University of Technology Sydney, along with a Certificate IV in Vocational Education and Training.