Goodman Fielder
Shelley Davidson is an experienced professional with a strong background in strategy, marketing, and insights across diverse sectors. Currently serving as a Senior Category Manager at Goodman Fielder since March 2024 and as Director at Avantex Australasia Pty Ltd since December 2019, Shelley has previously held key positions including Marketing Planning Manager at Hort Innovation, Strategy and Planning Director at Lion, and Strategy Planning Manager at Charles Sturt University. Notable experience includes leadership roles at Diageo, where Shelley managed cross-functional insights teams and directed market strategies. Shelley holds a Master's degree in International Business and a Bachelor's degree in Marketing from the University of Technology Sydney, along with a Certificate IV in Vocational Education and Training.
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Goodman Fielder
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Goodman Fielder is a leading regional food company across Australia, New Zealand and Asia Pacific. We manufacture, package, distribute, market and sell a wide range of food products including bread, milk, cheese, chicken, flour, cooking oils, spreads, baking ingredients, ice cream and snacks. We boast a diverse portfolio of consumer brands that people know and love; including Meadow Fresh, Vogel’s, Helga’s, Wonder White, Praise, White Wings, CSR Sugar, Pampas, Puhoi Valley, Crest, Edmonds, Meadow Lea, Molenberg, Irvines and many more. For generations, millions of consumers have turned to our well known brands to deliver essential food items to them every day. Our leading product offering is supported by efficient distribution networks that enables delivery to over tens of thousands of outlets every day including supermarkets, dairies, service stations, cafes and restaurants. From filling your pantry to lining your plate; our products cover every eating occasion. At Goodman Fielder our aspiration is to be the leading integrated food solutions business in the Region. We are a team that believes that anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end to end value chain when making decisions to optimize our business. We drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible.