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Wendy Woo

Head Of Revenue Growth Management at Goodman Fielder

Wendy Woo is an accomplished professional with extensive experience in revenue growth management and strategic analysis. Currently serving as the Head of Revenue Growth Management at Goodman Fielder since August 2022, Wendy previously held various senior roles at The Arnott's Group, including Senior Revenue Growth Manager and Revenue Strategy Manager, where responsibilities spanned pricing, promotions, and market performance analysis across diverse product portfolios. Wendy's expertise includes commercial insights, trade spend optimization, demand forecasting, and financial modeling, supported by a solid educational foundation with a B Com (Hons) in Accounting and Finance from UNSW and a qualification as a Chartered Accountant. Wendy's career began as a Graduate Accountant at Bentleys MRI, providing business services and compliance solutions.

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Sydney, Australia

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Goodman Fielder

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Goodman Fielder is a leading regional food company across Australia, New Zealand and Asia Pacific. We manufacture, package, distribute, market and sell a wide range of food products including bread, milk, cheese, chicken, flour, cooking oils, spreads, baking ingredients, ice cream and snacks. We boast a diverse portfolio of consumer brands that people know and love; including Meadow Fresh, Vogel’s, Helga’s, Wonder White, Praise, White Wings, CSR Sugar, Pampas, Puhoi Valley, Crest, Edmonds, Meadow Lea, Molenberg, Irvines and many more. For generations, millions of consumers have turned to our well known brands to deliver essential food items to them every day. Our leading product offering is supported by efficient distribution networks that enables delivery to over tens of thousands of outlets every day including supermarkets, dairies, service stations, cafes and restaurants. From filling your pantry to lining your plate; our products cover every eating occasion. At Goodman Fielder our aspiration is to be the leading integrated food solutions business in the Region. We are a team that believes that anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end to end value chain when making decisions to optimize our business. We drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible.