Wendy Woo

Wendy Woo is an accomplished professional with extensive experience in revenue growth management and strategic analysis. Currently serving as the Head of Revenue Growth Management at Goodman Fielder since August 2022, Wendy previously held various senior roles at The Arnott's Group, including Senior Revenue Growth Manager and Revenue Strategy Manager, where responsibilities spanned pricing, promotions, and market performance analysis across diverse product portfolios. Wendy's expertise includes commercial insights, trade spend optimization, demand forecasting, and financial modeling, supported by a solid educational foundation with a B Com (Hons) in Accounting and Finance from UNSW and a qualification as a Chartered Accountant. Wendy's career began as a Graduate Accountant at Bentleys MRI, providing business services and compliance solutions.