Shelley Davidson

Shelley Davidson is a seasoned professional with extensive experience in strategic management and marketing across various industries. Currently serving as Senior Category Manager at Goodman Fielder and as Director at Avantex Australasia Pty Ltd, Shelley has held significant roles including Marketing Planning Manager at Hort Innovation, Strategy and Planning Director at Lion, and Strategy Planning Manager at Charles Sturt University. Previous positions include leadership roles at Diageo, where Shelley managed insights teams and contributed to portfolio strategy, as well as roles in analytics and business development with Aztec Information Services and Mrs Crocket's Kitchen. Shelley holds a Masters of International Business from the University of Technology Sydney and holds additional certifications in vocational education and training.