Goodroot is an interconnected community of companies making every interaction between human and health accessible, affordable and seamless. As a proven healthcare innovation partner, Goodroot delivers transformative tech and proactive services that enable clients, partners and patients to reap more value from the money spent on health. We’re laser-focused on holistically reinventing healthcare, one system at a time, to improve affordability and accessibility for patients. 

Our community of companies, founded in 2020, has attracted over 100 seasoned industry veterans, who left their previous roles behind to change the world. Together, we’ve removed $1 billion in wasteful and unnecessary spending from the healthcare industry to date. 

Business Development

Consulting

Health Care

Goodroot

Michael Waterbury

Taylor Coskren

Paul Notarnicola

Michelle Frank

Markus Waite

Elizabeth Chasse

Jessica Rydel

James Harper, CPA

Connor Rosenbaum

Brian Shonat

Ben Callaghan

The Leadership Team at Goodroot drives the strategic vision and operational execution of the company's mission to transform healthcare accessibility and affordability. Comprising seasoned executives across various domains—financial, marketing, legal, and operations—this team collaborates to foster innovation, guide business development, and ensure effective resource allocation. Together, they spearhead initiatives that enhance the value delivered to clients, partners, and patients while minimizing waste in the healthcare system.

Leadership Team

Business Development Team

Finance Team

Leadership Team

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Business Development Team

Finance Team