Robyn Gordin is a seasoned marketing operations leader with extensive experience in strategic planning and cross-department collaboration. As the Senior Director of Marketing Operations at GoodRx, Robyn drives business strategy and oversees a substantial budget, enhancing processes to improve customer outcomes and departmental efficiency. Prior roles at UnitedHealth Group involved directing marketing operations, developing significant process enhancements, and managing large-scale campaigns. Robyn's earlier experience includes brand strategy and media planning at Horizon Media and creative development at Jenny Craig. A graduate of California State University, Long Beach, Robyn holds a Bachelor of Arts in Journalism with a focus on Creative Writing and Public Relations.
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