Goodway Group
Allison F. is an experienced professional in the field of ad operations and media solutions, currently serving as Measurement Investment Lead at Goodway Group since July 2016, where a strong focus on programmatic digital media has been maintained to support a diverse range of clients. Prior roles at Goodway Group include Media Solutions Manager, Ad Ops Technical Lead Manager, and Ad Operations Manager. Previously, Allison held the position of Ad Operations Manager at Cendyn from June 2012 to July 2016, contributing to the Hospitality Marketing Cloud™ platform. Earlier experience includes serving as Senior Traffic Coordinator-Media Liaison at Zimmerman Advertising, where responsibilities encompassed managing broadcast workflow and ensuring successful campaign launches. Allison holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of South Florida.
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Goodway Group
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Goodway Group is the digital partner advertisers trust to drive campaign performance. Proud to be completely independently owned and operated, we work to deliver authentic results that meet our clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.