Goodway Group
Brendon Hoeferkamp is a seasoned digital marketing professional with extensive experience in paid search management and e-commerce analysis. Currently serving as Search Media Manager at Goodway Group since June 2022, Brendon previously held key roles as PPC Manager for Amazon at Thrasio, and Paid Search Manager at Imaginuity, where significant achievements included optimizing Google Ads campaigns for clients such as HomeVestors of America and Chacon Autos. Brendon's expertise spans managing over 30 HomeVestors markets, enhancing campaign performance through strategic analysis of KPIs, and developing budget forecasting tools. Earlier experience includes roles at Ansira and Belo + Company, where Brendon contributed to improving ROI and client communication. Brendon's career began with an internship at Volusion, complemented by a Bachelor of Business Administration in Digital Communication and Media from St. Edward's University.
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Goodway Group
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Goodway Group is the digital partner advertisers trust to drive campaign performance. Proud to be completely independently owned and operated, we work to deliver authentic results that meet our clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.