Jay Friedman

Jay is partner and president of Goodway Group. He helped transform Goodway into a fast-growing digital media company in 2006 and later into the leading independent digital provider it is today. A graduate of the University of Wisconsin, Jay is a nationally recognized and accomplished digital media expert, speaker, author and writer who regularly speaks at top industry conferences, co-authors Goodway ad tech guides and writes for leading industry websites, such as adweek.com, adexchanger.com and imediaconnection.com. Most recently, Jay spearheaded the vision and manifestation of our spin-off company, Control v Exposed, which is hyper-focused on meeting industry demands for financially-minded, global marketing expertise.