Goodway Group
Jessica Powell has a diverse work experience spanning multiple industries and roles. Jessica most recently worked at Goodway Group as an Associate Media Director, focusing on retail media. Prior to that, they served as a Senior Manager of Vendor Marketing at PetSmart.
Jessica's previous experience includes working as a Vice President of Media at Defero, where they built and led a paid digital media department. At Henkel Corporation, they held the position of Manager of Media and Integrated Marketing, leading agency partners in developing integrated marketing plans for various beauty care brands. Additionally, they worked at LaneTerralever as a Senior Online Marketing Specialist and Media Supervisor, managing SEO/SEM campaigns and overseeing media planning and buying for clients.
Jessica's earlier career includes roles as a Print Strategist at OMD USA, where they negotiated print rates and packages for clients, and as a Media Associate at Starcom MediaVest Group, where they developed and maintained media plans for Proctor & Gamble's Pantene brand. Jessica began their professional journey as a Marketing & Events Coordinator at Wespac Construction.
Overall, Jessica Powell has a strong background in media and marketing, with experience in strategy development, team leadership, and budget management.
Jessica Powell attended the University of Arizona - Eller College of Management from 1999 to 2003. Jessica graduated with a Bachelor of Science degree in Marketing.
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Goodway Group
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Goodway Group is the digital partner advertisers trust to drive campaign performance. Proud to be completely independently owned and operated, we work to deliver authentic results that meet our clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.