Jill Smith

Jill Smith has a diverse work experience, starting with their current role as an Associate Media Director at Goodway Group since 2021. Prior to this, they held the position of Performance Marketing Manager at Saalt from 2020 to 2021, where they were responsible for channel attribution reporting and contributed to significant growth in paid search attribution and ROAS. At Saalt, they also served as a Media Strategist and Analyst from 2020 to 2021, where they developed media strategies, managed various advertising platforms, and successfully launched the company's first brand campaign. Before Saalt, Jill worked at Drake Cooper from 2011 to 2020, progressing from a Media Buyer to eventually becoming the Head of Media Strategy. Their responsibilities at Drake Cooper included leading media strategy and planning, reviewing campaign results, and partnering with internal teams to improve performance. Additionally, Jill has previous experience serving as the Board Secretary at the Boise Advertising Federation from 2017 to 2019, as well as holding roles at JPMorgan Chase, Downtown Boise Association, Primary Health, Inc., and Washington Mutual Bank.

Jill Smith obtained a Bachelor of Business Administration (BBA) degree in Marketing from Boise State University, where they studied from 2007 to 2011. Additionally, they have obtained several certifications, including the Google Ads Search Certification, Adobe Illustrator CS6, and Platform User Certification from DataXu.