Samantha Hunter

Samantha Hunter is an accomplished Director of Research & Strategic Insights at Goodway Group since September 2014, leading a team focused on developing comprehensive research solutions and competitive analyses. With a strong foundation in digital strategy, Hunter has previously served as Digital Strategy & Research Manager, where research insights were pivotal for media strategy formulation. Hunter's career began at Comcast Spotlight, where roles included Research Analyst and Traffic Coordinator, yielding expertise in market conditions and competitor analysis. Educational credentials include a Bachelor of Arts in Journalism and Gender Studies with a focus on Public Relations from Indiana University Bloomington.