SW

Shannon Wilcox

Vp, Media Investment at Goodway Group

Shannon Wilcox has an extensive and varied work experience in the field of media investment and digital strategy. Shannon has held leadership roles at several notable companies, including Goodway Group, Digitas North America, Wavemaker, MediaCom, Publicis Media, OmnicomMediaGroup USA, PHD, Carat, and MEC Interaction. Throughout their career, Shannon has been involved in managing digital channels, overseeing multi-agency account structures, developing and negotiating business proposals, leading teams, and collaborating with various departments to streamline processes and achieve client goals. Shannon has worked with clients such as Verizon, Sony PlayStation, Amtrak, Dell, Google, Facebook, Microsoft, Yahoo, Twitter, Conde Nast, and many others. Shannon's expertise encompasses programmatic, social, search, retail, eCommerce, video, and integrated planning.

Shannon Wilcox holds a Master of Business Administration (MBA) degree in Business Administration and Management, with a focus on Marketing, from Fordham Gabelli School of Business, which was obtained from 2023 to 2025. Prior to that, Shannon obtained a Bachelor of Science degree in Integrated Marketing Communications from Ithaca College, Roy H. Park School of Communications. Shannon also holds a certification in Amazon Retail for Advertisers, which was obtained in May 2022 from Amazon.

Links

Previous companies

Wavemaker logo
Carat logo
Digitas logo
essencemediacom logo
PHD logo

Timeline

  • Vp, Media Investment

    December, 2023 - present

View in org chart