Stephenie Snow

Director, Account Services, Marcom at Goodwill of Central & Southern Indiana

Stephenie Snow, MA has extensive experience in marketing and communications roles. Stephenie currently works at Goodwill of Central & Southern Indiana, where they serve as the Director of Account Services, MARCOM. Their responsibilities include overseeing the creation and execution of digital and social media marketing strategies to increase demand and promote online presence. Stephenie also manages a team of digital marketing personnel and utilizes SEO analytics and SEM techniques to increase website traffic.

Prior to their current role, Stephenie worked at Sigma Theta Tau International Honor Society of Nursing as a Marketing Communications Specialist. Stephenie was responsible for pre-publication marketing, including author marketing calls and creation of marketing collateral. Stephenie also achieved high audience engagement on press releases and increased the number of grant recipients and donors.

Before that, Stephenie gained experience as a Change Management Analyst at Blackbaud and as a Program Marketer and Recruiter at the College of Charleston. Stephenie successfully increased audience engagement on social media, alumni engagement, and prospective student applications in their role at the College of Charleston.

Overall, Stephenie Snow has a diverse background in marketing and communications, with a focus on digital and social media strategies, press releases, and brand development.

Stephenie Snow, MA obtained their Bachelor of Arts degree in English with a Writing and Literacy Concentration from Indiana University Indianapolis in 2009. Stephenie later pursued a Master's Degree in Communications-Strategic Communication and Public Relations from the College of Charleston, completing it between 2015 and 2017. In addition, they have obtained various certifications including Leadership Series II from Goodwill of Central & Southern Indiana, Adult Mental Health First Aid from the National Council for Mental Wellbeing, Leadership Series I from Goodwill of Central & Southern Indiana, Search Ads 360 Certification from Google AdSense, Social Media Strategy from HubSpot Academy, Content Marketing Certification from HubSpot Academy, and Google Analytics from Google Ads.

Links

Previous companies

College of Charleston logo
IUPUI logo
Blackbaud logo
Barnes & Noble logo

Timeline

  • Director, Account Services, Marcom

    November, 2023 - present

  • Marketing Communications Manager

    May, 2020

  • Communications Manager Mission Services

    January, 2020