Samantha Story

Samantha Story serves as the Director of Brand Experience at Goodwill Industries of the Southern Piedmont, where responsibilities include leading marketing and communications strategies for the organization in the greater Charlotte region. Prior roles include Public Relations & Communications Manager at Goodwill, Marketing and Communications Manager for UNC Charlotte's Belk College of Business, and various multimedia journalist positions at NBC Charlotte and FOX21 News. Samantha has a strong background in brand management, media relations, content creation, and digital marketing, demonstrating a consistent ability to generate awareness and engagement across multiple platforms. Samantha holds a BA in Journalism with a focus on Broadcast News from Elon University.