Samantha Lytle is an experienced marketing professional with a background in shopper marketing and operations. Currently serving as the Assistant Shopper Marketing Manager at The Goodyear Tire & Rubber Company since November 2020, Samantha previously held roles as a Shopper Marketing Analyst. Prior to this, Samantha worked at American Eagle Outfitters Inc. as the Lead of Store Operations for the aerie brand and gained further experience at Big Lots, where roles included Marketing and Merchandise Analyst and Merchandise Operations Specialist. Samantha began her career as an Internal Sales Associate at Nationwide from 2014 to 2017. Samantha holds a Bachelor of Science degree in Marketing from West Liberty University, completed in 2014.
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