SV

Silvana Valencic-Laudato

General Manager Strategic Pricing at Goodyear

Silvana Valencic-Laudato currently serves as General Manager of Strategic Pricing at The Goodyear Tire & Rubber Company, a position held since February 2016, where responsibilities include leading a matrixed team in data acquisition, analysis, and driving organizational transformation. Prior roles at Goodyear encompass Senior Manager of Strategic Category Information and Senior Manager of Strategic Pricing, focusing on pricing strategy, team leadership, and process improvement. Early career experience includes positions as Category Marketing Manager, Senior Brand Marketing Manager, and Product Marketing Manager, where Silvana achieved significant product development and revenue growth. Silvana holds an MBA in Marketing from Case Western Reserve University and a Bachelor of Science in Psychology from the University of Zagreb.

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