Aaron Mass

Aaron Mass is an accomplished business leader with extensive experience in strategy, insights, and analytics across multiple sectors. Currently serving as Director of Strategy, Insights, and Analytics for Platforms & Devices at Google since October 2022, Aaron previously held a similar position at Meta, where the team focused on Business Integrity efforts. Prior to these roles, Aaron excelled at Google as Head of Strategy, Operations, and Analytics for Platforms & Ecosystems Marketing and served as Principal at The Boston Consulting Group, where leadership of large teams and driving sustainable change were key contributions. Aaron's expertise includes consumer products and durables, consumer tech, and retail, with a proven track record in M&A initiatives, business development, and organizational change management. Educational credentials include an MBA in Strategy and Marketing from the University of Michigan and a BA in Economics from Wake Forest University.