Alexander Zerdick

Alexander Zerdick possesses extensive experience in various leadership roles across prominent companies, primarily focusing on strategy, management, and sales within technology and retail sectors. Beginning with a co-founding role at Studentische Nachhilfevermittlung, Alexander transitioned to Siemens AG as a sales controller trainee, later advancing to significant positions at Roland Berger Strategy Consultants and SAP, where responsibilities included overseeing corporate strategies. At Google, Alexander directed multiple divisions, notably leading the acquisition of DailyDeal and currently serves as Director of Retail & CSS. Additionally, Alexander is involved in advisory capacities and investment roles, contributing expertise to up.lftd and PRODUCTMATE GmbH. Academic qualifications include degrees from Technische Universität Berlin, Freie Universität Berlin, and advanced training at INSEAD.