Anzaar Rana

Anzaar Rana is an experienced marketing professional with a strong background in performance marketing, particularly during tenure at Google from May 2019 to August 2023. As Head of Performance Marketing for Waze, Anzaar led initiatives that significantly contributed to user growth and exceeded monthly active user targets. Previous roles included Global Performance Marketing Manager, driving transformational strategies in paid media, and Principal Account Manager at Search Ads 360, where Anzaar engaged with major advertisers and managed substantial budgets. Prior experience at YES BANK involved orchestrating digital marketing strategies and enhancing website performance with a focus on growth and efficiency. Anzaar holds an MBA in Marketing from the Indian Institute of Management, Shillong, and a BBA in International Business from Symbiosis International University.