Ivan E. Fuentes - Lavorel is a Digital Performance Expert currently serving as a Go To Market Launch Program Manager at Google. With extensive experience in Performance Marketing and Digital Campaigns, Ivan has successfully developed strategic plans that drive business growth, particularly in the SPLA market. Previously, they held roles at Waze, where they were instrumental in increasing client investment and achieving significant growth metrics. Ivan earned an MBA from EGADE Business School del Tecnologico de Monterrey and has a background in International Business Administration from Universidad Iberoamericana.
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