Janneke van Geuns

Janneke van Geuns is an experienced professional in the fields of data measurement and analytics, currently serving as the Head of Data, Measurement & Analytics for Financial Services at Google since February 2014. With a robust background in strategic analytics from Draftfcb, where Janneke held various senior roles from 2010 to 2014, and earlier experience in marketing and event planning across companies like Accenture and L'Oreal, Janneke has developed a strong expertise in leveraging analytics for business insights. Janneke holds a Master’s degree in Integrated Marketing Communications from Northwestern University and a Master's degree in Communications from the University of Amsterdam, enhancing a solid academic foundation in these fields.