Karima Zmerli

Karima Zmerli, Ph.D., currently serves as Managing Director at Google, a position held since December 2022. Prior to this, Karima was the Global Head of Performance, Predictive & Products at Edelman Data & Intelligence (DxI) from March 2021 to January 2023. Karima's extensive experience includes serving as Chief Data Sciences Officer at Wavemaker, VP of Audience Management and Data Solutions at Merkle, and various roles at Razorfish and Digitas. In academia, Karima contributed as an Associate Professor at the Faculte des Sciences Economiques et de Gestion. Karima Zmerli holds multiple degrees, including a Ph.D. in Marketing from Université de Sfax and an MBA in Marketing from the University at Albany, complemented by a BA in Marketing from Université de Carthage and a Master’s in Strategic Marketing from Institut Superieur de Gestion.