Liya Safina

Liya Safina is an accomplished design professional with extensive experience in the AR/VR design space, currently serving as AR/VR Design Lead at Google since January 2024. In addition to this role, Liya holds positions as Executive Creative Advisor and Creative Director at Verbal+Visual, and as Founder of Safina & Shektman, Inc, which collaborates with notable agencies such as Free Association and Base Design. Previous roles include Director of Product Design at siberia, working with clients like Google Certification Program and Nike, and Director User Experience Design at Fantasy for Alibaba. Liya has also led product design at Free Association and I&CO, with a diverse client portfolio that includes Toyota, Equinox, and The New York Times. Educational credentials include studies at the Strelka Institute and Belorussian State University.