We nurture a supportive, responsive culture where people of all backgrounds get a seat at the table and feel heard, seen, and recognized for their contributions. 

We relentlessly pursue continuous improvement and excellence in projects, products, processes, and services, and define success as getting the right things done well.

We take ownership for the quality of our individual work but also take pride in what we deliver as a team; our focus is on a successful outcome for all. When things don’t go as planned we proactively use it as an opportunity to share and learn.

We provide complete visibility into the successes, and failures, of our business as we grow and scale, this is an integral part of our culture as we collaborate and work towards a common goal across functions

We are hard-working individuals that reach great heights when we come together. Our success is driven by our ability to build relationships, break silos and connect across teams, functions, and geographies to empower our Partners.

At Gooten, we operate a smart supply chain for brands that are looking to optimize their eCommerce business with on-demand manufacturing. We combine our proprietary technology and operational expertise with a global network of 30+ best-in-class manufacturing partners. 

Our Guiding Principles

1. We take our partnership with you seriously
We recognize your drive to scale successfully, whether you’re a known brand operating thousands of stores or an emerging high-growth business set for expansion, we have you covered! Our interests are aligned with yours; and we grow when you grow. We walk side by side with you as partners, through the ups and downs, recognizing your needs so we can provide you with the tailored solutions you’re looking for. We’re invested in your success and reward you for your growth through our Very Important Merchant (VIM) loyalty program. The possibilities are infinite! 

2. We don’t end with fulfillment; it’s where we begin 
Order manufacturing and fulfillment are a given. We preach ‘The Gooten Standard’ to represent our operational excellence, which has been designed with your success in mind. From dedicated solution consultants, a partner success team, to customer service SLAs, we focus on what really matters in your day-today to help your business shine. We help you source the right products at the right price without ever compromising on quality. As a result, your consumers are happy and your business economics work.

3. Best-in-class all the way
No lip service here. In 2020 alone, we processed 2 million orders and boast a 98% error-free rate. We hand-select all of our manufacturing partners that service more than 70 global locations across the US, Canada, AUS, EU, and the UK. What’s more, our proprietary order management and smart supply chain network always ensures orders are being efficiently routed to production facilities that are closest to your consumers, allowing localized production, lower shipping costs, and faster delivery.

Information Technology

Gooten

Brian Rainey

Greg Madormo

Nelson Flores

Maddy Alcala

Partner Growth

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