Joe Holtham

Joe Holtham is an established leader in e-commerce and digital operations, currently serving as the Director of Ecommerce & Digital Operations at GoPro since January 2016. In this role, Joe directs various teams focusing on operations, payment and fraud, and merchandising while executing GoPro’s Digital Offensive strategy. Previous positions at GoPro include Acting Senior Director of Ecommerce, where Joe developed the Digital Offensive Playbook, and International Ecommerce Director, where Joe significantly increased the international share of the DTC business from 18% to 40%. Prior to GoPro, Joe held pivotal roles at Burton Snowboards and eMatter, enhancing online sales and engagement in the EU market. Joe co-founded True Distribution, specializing in niche snowboarding brands, and began a career in e-commerce management at Upper Playground. Joe earned a Bachelor of Arts in Business/Commerce from the University of Leeds.