Sophie Novick

Sophie Novick is an accomplished marketing professional with extensive experience in brand management and social strategy. Currently serving as a Senior Brand Manager at Gopuff since August 2021, Sophie previously held multiple roles at Wieden + Kennedy from August 2016 to August 2021, including Senior Social Strategist and Social Content Strategist, where Sophie developed impactful strategies for major brands like Michelob ULTRA, Ford Motor Company, and Bud Light. Notable achievements include the creation of a music video collaboration with Maluma and the development of social strategies during significant events such as the Super Bowl. Sophie's earlier experience includes positions at Resolution Agency, where leadership in social and search ads for Chobani and Voya Financial was demonstrated, as well as a role at Yelp as an Account Executive. Sophie holds a Bachelor's degree in Economics from the University of Maryland and has pursued further education at Anglo-American University in Prague.