Madi Lieber

Head Of Brand & Strategy at GORGIE

Madi Lieber is currently the Head of Brand & Strategy at GORGIE, founder of Women in Beverage, and a member of the Board of Directors at Student Agencies Foundation. Prior to their current roles, Madi held various roles at Meta and Google. Lieber holds a Bachelor of Science in Industrial and Labor Relations from Cornell University.

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Los Angeles, United States

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GORGIE

1 followers

πŸ‘‹πŸ‘‹πŸ‘‹ Meet your new best friend! GORGIE, an energy drink with benefits from a brand with benefits. ✨✨✨ A Community, a brand, a platform on a mission to make wellness fun! We believe that wellness, energy, supplements and good for you products should no longer be a sacrifice in taste, vibe or aesthetic. We are a brand with benefits creating beverages with benefits, and we are starting with ENERGY. What started out as a product for intense fitness performance is now evolving to become a go-to want and need for all day, everyday life - growing into a $40B industry. Energy drinks are now for Monday morning motivation, pre workout boosts, 3pm pick me ups, and Saturday night dance parties. πŸ’ƒπŸ’ƒπŸ’ƒ It has women's wants and needs written all over it, yet there is not a single brand focused on building with a truly women-first lens. We want products that give us energy, yes, but with added benefits we love for health, wellness and mindfulness. We want products that are good for you and look good with you! We want communities and brands that speak to us visually and show up reliably, with digital moments and IRL experiences we care about. And we want a brand that is built by women for women, yet inclusive for the whole household! πŸ‘―β€β™€οΈπŸ‘―β€β™€οΈπŸ‘―β€β™€οΈ GORGIE started community first. We crowdsourced every moment of this journey thus far, and we plan to do so every step of the way. We’re a brand built by followers and friends, driven by community. We're talking IG surveys, Tiktok competitions, and Geneva conversations for input on products, flavors, visuals, compelling names! Our community has chosen it all, and we’re just getting started… GORGIE is launching January of 2023 and already the community is building and bursting. We are inviting you to join this mission, this journey, and this brand that is about to change the world πŸš€


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