Clara Benayas

Clara Benayas is an accomplished strategist with extensive experience in brand development and strategic planning. Currently serving as the Director and Tutor of the Master's in Strategy at Miami Ad School Madrid, Clara oversees a comprehensive six-month program designed to equip students with the necessary skills for various roles within strategy, including consulting and creative agencies. As Head of Strategy and Board Member at LA DESPENSA, Clara leads initiatives to connect brands with culture through creativity, working with notable clients such as Burger King and Jägermeister. Additionally, Clara is a co-founder of Más Mujeres Creativas and has undertaken a year-long journey as a digital nomad, exploring diverse cultures to enrich professional expertise. Previous roles include Project Leader at BMC Strategic Innovation, Strategic Planner at LA DESPENSA, and experiences at FCB Global and McCann Erickson. Clara holds a degree in Advertising and Public Relations from Universidad Rey Juan Carlos and has completed multiple specialized courses in brand strategy and future studies.