Sheri Otto

Sheri Otto is a seasoned marketing professional with extensive experience in content strategy, demand generation, and lifecycle marketing. Currently serving as the Content Marketing Manager at SOLO LLC, Sheri drives the company's content initiatives and manages a team while also overseeing the creation of CustomGPT and producing webinars for product launches. As the Founder of Growth Lane Strategies, LLC, Sheri aids business owners in transforming ideas into impactful thought leadership. Previous roles include Growth Marketing Manager at Redwood Software, where Sheri achieved significant pipeline growth, and Senior Growth Marketing Manager at HubSpot, where achievements included a remarkable increase in contact enrollment rates. With a background in various digital marketing roles and strong educational credentials, including a master's in Internet Marketing, Sheri Otto is dedicated to creating effective marketing strategies that enhance brand positioning and lead conversion.