Faride Lafée

Faride Lafée is a seasoned professional in customer retention and education with over 18 years of experience. Currently serving as Senior Team Lead for Customer Retention at GoStudent, Faride leads a team focused on retaining high-churn-risk customers while achieving significant retention and payment collection targets. Faride has a proven track record in enhancing team productivity and customer satisfaction through coaching and the execution of Voice of Customer initiatives across various markets. Previous roles include Customer Retention Manager at GoStudent and Customer Care Specialist at Securitas Direct By Verisure, where Faride managed high-risk incidents and customer support processes. Additionally, Faride has extensive experience as an English language teacher in various educational settings, holding a degree in Marketing y Publicidad from Universidad Nuevas Profesiones and completing additional training in communication.