Göteborg & Co
Sara Brankell has extensive experience in key account management and commercial leadership within the sports and marketing sectors. Currently serving as Key Account Manager Sport at Göteborg & Co since April 2022, Sara focuses on attracting sports events to Gothenburg. Previously, as Commercial Manager at ISP Sport & Marketing from October 2020 to April 2022, Sara was responsible for sales and marketing for Göteborgsvarvet's sponsorship collaborations and related events. Prior roles include Key Account Manager at Göteborgsvarvet, where Sara managed the complete customer journey, and Sales Representative at TV4-Gruppen, emphasizing new customer acquisition. Additionally, Sara has served as Chairman of the Board for Mölndals AIK and worked as a Recruitment Consultant and Sales Consultant. Educational qualifications include a Master’s degree in Marketing from the University of Gothenburg and an exchange program in Marketing at the University of Port Elizabeth.
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Göteborg & Co
The mission of Göteborg & Co is to get more people to discover and choose Gothenburg. We do this through wide-reaching collaboration, by leading and promoting the development of Gothenburg as a sustainable destination, so that everyone who lives and works here benefits from a growing hospitality industry. Göteborg & Co is the parent company of the Tourism, Culture & Events cluster, which includes Liseberg, Got Event and Göteborgs Stadsteater. Göteborg & Co is a municipal company, City of Gothenburg.