Marla Purwhita

Marla Purwhita is an experienced product and growth manager with a focus on driving user acquisition and enhancing customer experiences in tech startups. Currently serving as Product Manager for Customer Platforms at Gojek since January 2017, Marla is responsible for improving platform-wide post-booking experiences and developing self-serve tools for internal stakeholders. Previously, at YesBoss, Marla held multiple roles, including Growth Manager and Growth Marketing Manager, where achievements included increasing user acquisition through optimized social media advertising and enhancing onboarding processes. Marla also served as Growth Officer at Creative HotHouse Technologies and held roles at Zocko.com and Mahaka Media, with expertise in marketing and user engagement. Marla holds a Bachelor of Management in Marketing from Institut Teknologi Bandung.