Riga Cikal

Riga Cikal is an experienced media and data analyst with a strong background in driving business growth through data-driven insights. Currently serving as Media Intelligence Manager at GoTo Group, Riga previously held the position of Data Analyst Manager at OLRANGE, where responsibilities included pioneering media monitoring strategies and optimizing KPIs. With a rich history at Crimson Agency as a Senior Digital Analyst, as well as roles at OLRANGE, Edelman Indonesia, and Lazada Group, Riga has developed expertise in digital marketing analytics, media analysis, and strategic reporting. Educational qualifications include a Diploma in Advertising from the University of Indonesia and a Bachelor's Degree in Marketing from BINUS University.