JL

Javier Martín López

Director, Revenue Marketing at Govenda

Javier Martín López has a diverse work experience in marketing and growth roles. Javier is currently working as the Chief Marketing Officer (CMO) at Cloudasta, starting in 2023. Prior to this, they worked at Growth Collective as an Advisor/Consultant from September 2021 to July 2023. Javier'sresponsibilities included digital research, A/B test roadmap, hypothesis testing, and creating long-term growth plans.

Before joining Growth Collective, Javier was the Head of Marketing/Growth US at Autify from December 2021 to April 2023. Javier played a key role in revolutionizing software testing with the use of advanced AI technology. Javier led the go-to-market strategy for North America and expanded the company's presence to LATAM and EMEA. During their tenure, Autify raised $10 million in Series A funding and positioned itself as a leader in the industry.

Javier also served as the CMO at Cloudasta from September 2020 to December 2021. Prior to that, they worked as the Marketing Director at Core Scientific from July 2019 to December 2021. In this role, they were responsible for strategic marketing and provided direction and implementation of marketing programs.

Before joining Core Scientific, Javier held the position of Digital Marketing Director at GMS - Grand Marketing Solutions from August 2018 to July 2019. Javier worked with various multi-million dollar companies, developing marketing strategies, conducting market research, and implementing A/B test roadmaps. Javier also focused on finding new acquisition channels and building growth models.

In 2018, Javier founded Growing Insta, a technology-driven business that aimed to automate Instagram. Due to challenges with Instagram's algorithm changes and limited resources, they made the decision to close the business after reaching 100 clients in four months.

Prior to their entrepreneurial venture, Javier held marketing roles at Pain Center - Network Clinics Illinois as a Marketing Director from March 2018 to July 2019, and at QuestionPro as the Director of Marketing & Business Development from June 2017 to March 2018. During their time at QuestionPro, they achieved significant growth for the company's market research division, with clients including Harvard and Microsoft.

In 2016, Javier worked as a Marketing Manager at Faitron, where they were responsible for marketing strategy, digital marketing, AdWords, analytics, content creation, and social media management.

Overall, Javier Martín López has extensive experience in marketing and growth roles, with a proven track record of driving growth and implementing effective strategies.

Javier Martín López has a diverse education history that spans several fields of study. Javier obtained a Master of Science in Big Data from UNIR - La Universidad en Internet from 2023 to 2025, specializing in Data Science. Prior to that, from 2019 to 2023, they pursued MITx Courses and earned a MIT Micromaster Statistics and Data Science degree, focusing on Statistics.

In 2017 to 2018, Javier pursued a Business Analytics Micromaster Audit Track from Columbia EdX through edX. Javier'sinterest in marketing led him to complete Marketing Direction Postgrad Courses at OBS Business School from 2015 to 2016. Additionally, in 2015, they obtained an Advanced Search Engine Marketing Certification from the University of San Francisco, focusing on Search Engine Marketing (SEM).

Prior to their marketing-related studies, Javier earned a Master's Degree in Political and Corporate Communication from Vertice Business School from 2013 to 2014. Javier started their academic journey with a Degree in Audiovisual Communications from Universidad Nebrija from 2009 to 2012. During the same period, they also completed a degree in Advertising and Public Relations, specializing in applied communication and public relations.

Alongside their formal education, Javier Martín López has obtained several certifications. These include the Hubspot Inbound Certified and Hubspot Email Marketing Certified from HubSpot in 2017 and 2016, respectively. Javier also holds various certifications from Google, such as Google Analytics (2015), Google AdWords (2015), Tag Manager & Video AdWords (2015), Bing Ads (2014), Google AdWords Shopping (2014), DoubleClick for Publishers (2016), Google Adwords Display (2014), and Google Adwords Search (2014). Furthermore, they achieved a General & Business English (C1) certification from West London Business College in 2013.

Overall, Javier Martín López has actively pursued education and obtained a wide range of qualifications in various fields, including Data Science, Statistics, Business Analytics, Marketing, Communication, and Advertising.

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Timeline

  • Director, Revenue Marketing

    April, 2023 - present