Samantha Morris

Samantha Morris is a seasoned media professional with extensive experience in digital media planning and buying across various industries, including automotive, consumer packaged goods, healthcare, entertainment, travel, and financial services. Currently serving as a Senior Media Planner at GP Generate, LLC since October 2022, Samantha adeptly plans and executes digital media campaigns and prepares client-facing reports. Prior experience includes a role as a Media Buyer at Fluid Advertising, where Samantha specialized in digital media buying and utilized platforms like Meta and Google for campaign optimization. Earlier positions include Account Strategist at ADTHING, Paid Media Intern at Clearlink, and a marketing-focused role at Under Armour, along with notable experiences in sales and dance instruction. Samantha holds a Bachelor of Science in Marketing from the University of Utah, complemented by an education abroad experience through CEA CAPA.