Elizabete Freixedelo Ponce

Elizabete Freixedelo Ponce has extensive marketing experience, currently serving as Gerente de Marketing - Ativação, Conteúdo, Social e Mídia at GPA since August 2011, overseeing promotional activation calendars and social media content for brands such as Pão de Açúcar, Extra, and CompreBem. Previous roles at GPA include Coordenadora de Marketing Sr - Formatos de Proximidade, where Elizabete developed new retail models, and Coordenadora de Trade Marketing de Marcas Próprias, focusing on promotional strategies for private label brands. Elizabete's professional background includes key positions at Mangels, where management of aluminum wheel products and brand repositioning were prioritized, and a significant tenure at Ultragaz, emphasizing market expansion and brand strategy. Educational qualifications include a postgraduate degree in Business Administration from Insper and an undergraduate degree in Advertising and Marketing from Universidade Paulista.