Rich Lightfoot

Client Principal – AMS GPAS Lead at GPAS

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GPAS

GPAS helps brands protect their products and secure their supply chains while creating a new marketing channel in which to engage their customers. • Real-time Threat Awareness – GPAS provides real-time visibility of potential illicit activity threats and the movement of products in your supply chain. • Understand Your Supply Chain – GPAS maps changes of custody, business processes, and traceability events in the clients value chain. • Engage with Customers – GPAS creates “connected” packages that communicate directly with consumer as well as drive strategic business decisions based on actionable data insights. • Create an Enterprise-Level Brand Protection Strategy – From SMEs to complex multinational organizations, GPAS is flexible and scalable to meet your unique challenges.